HOW TO MAKE YOUR ONLINE REAL ESTATE CLASSIFIED ADS STAND OUT
As a real estate investor you have to learn how to market your properties, and with the boom of online marketing -- you might as well take full advantage of the opportunity.
Free and paid online classified ads listings are one of the best and cheapest ways to sell your properties. In fact, over 80 percent of people start their real estate search online. The trick is to make sure those people see your ads first. So, I put together a list of the "Top 8 Tips For Posting Real Estate Investing Classified Ads Online,” to help you get your creative real estate marketing juices flowing!
Here are my top 8 tips for making sure your real estate marketing ads are seen:
1. Keep your ad at the top of the listings. Craigslist, the best place for classified ads. Craigslist allows you to re-post an ad every 48 hours, which could help keep you at the top of the list. If your area isn’t very active, reposting every 48 hours may be overkill and you might look a little desperate. Get a feel for how fast the listings get “pushed down” below the first page and post accordingly. If you have to, set up multiple accounts and have multiple ads created that way you can post more often without worrying about being “ghosted.” (Ghosting is where Craigslist.com acts like they are going to place your ad live online, when in fact, no one but you will ever see your ad. It is super shady and a big frustration to guerrilla marketers trying to keep their ads in the best positions)
2. Always use pictures! If you’re not selling a particular property, then choose a representative picture of the types of properties you do sell. If you’re selling 3/2 slab ranches, don’t use a picture of a 10,000 square foot mansion.
Pictures sell properties, especially if you are marketing to a retail buyer. Investors don’t care as much about how a property looks, but they want exterior shots. Investors want to see the roof line (maybe they avoid any houses with a flat or near flat roof), or they only buy concrete block. Pictures let them know a few things about the property at a glance. In some cases, investors will just skip over your ad if it doesn’t have pictures attached.
3. HTML ads are pretty, but TEXT ONLY ads work better. If you are using a text only ad, stay away from “realtor” words when you’re dealing with investors. Investors don’t care if a house is charming or cozy. Phrases like, “lots of potential” sounds like you don’t know what you’re talking about. Investors want to know what needs to be fixed, what the approximate cost of the rehab is and what the after-repair value is. “Lots of potential” tells an investor nothing that they actually needs to know. If it didn’t have potential, it wouldn’t be a deal.
IMPORTANT: I do however suggest that you create a paragraph or two of optimized text that describe your property or service. Don’t clutter the ad with text, but definitely focus your ad around a localized keyword phrase such as “searching for discounted in Phoenix, Arizona Real Estate.” Then write a paragraph or two about “how” you can help other investors find discounted properties in Arizona.
4. Have a clear call to action. Make sure you instruct the reader on what to do next. Give them several ways to contact you including your phone number, email, and website. Double and triple check everything for typos. An example of a call to action is would be: “Visit www.CodyBuysHouses.com to get an all cash offer on your Arizona property within 24 hours!"
5. Put the property address in the ad. Real Estate Investors do their due diligence before they go out to see a house. Putting the address in the ad allows them to check the county property appraiser’s office, and they can check out the property on Google Earth. It will also cut down on calls, they’ll have a good idea of whether this property is for them or not. Some investors won’t work certain areas or will buy everything they can in a certain area.
Retail buyers will also want to know where the property is located. They might not be savvy enough to look up a property in the public records, but they will want to know the neighborhood and perhaps drive by before contacting you. The address helps your prospects self-select. By giving them the prior information without even having to pick up the phone, you will have saved tons of time.
6. Put the price in the price slot and make sure it’s right. Too many people will put in $152 instead of $152,000. People buy houses on price and they search within a specific range. You want your property to come up in the correct searches.
7. Always put the number of bedrooms and baths in the ad. Number of bedrooms is a search function in various sites. You should also include information to see if there’s an easy way to make another bathroom, put that in the text of your ad, especially if the house only has one bathroom. By including all this information, it will make it easier for the serious potential investors to find your property in their search.
8. Make sure your headline stands out. You can use icons in your title. We’ve come a long way from the basic “look” that people used five years ago. Nowadays, you can use arrows, sunbursts, and all sorts of icons ☼ ♛ ► ▆ •• ◄ ★ to catch people’s eye. Use the word “investors” and/ or “wholesale deal” in the title. You want to catch your target market’s eye, so make sure you stand out next to the thousands of results.
So there you have it -- Cody Sperber’s Top 8 Tips For Posting Real Estate Investing Classified Ads Online. Using online classified ads is one of the fastest and least expensive ways to generate cash buyer and motivated seller leads. You want to make sure you don’t get lost in the sauce. Follow these 8 tips to make sure your real estate investor ads are effective and start moving properties today.
There's always a massive amount of marketing tips and tricks to learn, keep those real estate marketing juices flowing and learn even more on my YouTube Channel.