​As real estate investors, we face tough decisions daily. It goes with the territory, and it’s one of the reasons we love this job. We enjoy the challenges (most of the time), the twists and turns (and yes, even the crash-and-burn moments). We embrace it all in the name of real estate investing. And one of the tougher decisions in this game is how, when and where to market your business. So today, we’re going to crack the marketing code wide open to save you precious time, resources and most importantly…. money.
Read More
​Hey guys, today I’ve got yet another awesome segment of “REI Essentials” for ya. When we last powwowed, we talked about the importance of lead generation and how important it is to think of marketing as an investment in your business, rather than a burdensome expense. Then we took it a step further and really starting cooking with some grease when I challenged you to make 3 difficult but necessary marketing decisions. Since then, here’s hoping you’ve thought it through and decided on your company’s branding, how you want to position your business and what software to implement to capture your leads. With that, I say congratulations! Now you know who you are, and others will too.
Read More
​“Cash rules everything around me… dollah, dollah bills, y’all….” Believe it or not, this super white boy knows (and loves) the Wu-Tang. And they said it best. Cash money rules. Ain’t that the truth?! And in order to make that cash money, you need to target cash buyers and private lenders. But we’ll get to that in a hot second. So far in my REI Essentials series, we’ve been talking about making some tough marketing decisions to get your business off the ground, and here’s hoping that after my last post, you’re working those direct mail leads like the skilled and stealthy ninja investor you’ve become! Now, let’s jump back to those cash buyers and private lenders…
Read More
​You’ll learn to love it. Really, you will. The sweet sound of the phone ringing off the hook. And do you know why you’ll learn to love it? Because the phone ringing incessantly means cash money, baby! So how do we make the phone ring? How do we get those potential buyers dialing your number? Well, my friends, that’s what we’ve been talking about in my recent REI Essentials posts. So far we’ve talked about making those tough marketing decisions to get your business off the ground. We covered (the epic awesomeness) of direct mail leads, and then we talked in detail about finding cash buyers and private lenders.
Read More
​You’ll learn to love it. Really, you will. The sweet sound of the phone ringing off the hook. And do you know why you’ll learn to love it? Because the phone ringing incessantly means cash money, baby! So how do we make the phone ring? How do we get those potential buyers dialing your number? Well, my friends, that’s what we’ve been talking about in my recent REI Essentials posts. So far we’ve talked about making those tough marketing decisions to get your business off the ground. We covered (the epic awesomeness) of direct mail leads, and then we talked in detail about finding cash buyers and private lenders.
Read More
Pop quiz. What’s the single most important part of real estate investing? If you said conversion, you are absolutely correct – and you win a new car! Okay, not really, but it was fun to be Oprah for a hot second. Conversion is, without a doubt, the most important step in the real estate investment business, and we’ll get to the “why” in a minute. First, let’s take a quick trip down memory lane to recap where we’ve been with these posts about the REI Essentials…
Read More
From Darlene Root…In one of my previous bog posts, I talked about how to spot a fake investor buyer for your wholesale deals. This time, I’m going to talk about how to reach the top spot on a wholesaler list. This is really important for those investors who are looking for rehab deals.I have found local investor meetups to be a learning opportunity. Especially the interactive sessions. You get to hear...
Read More
>From Tom Nardone, Millionaire Mailman… When making Craigslist calls as a part of your stage 2 assignment, you will ultimately be targeting “For Sale by Owner” or “Mom & Pop” type sellers and landlords.The reason for this is that we want to have conversations directly with the seller of the property to determine if there are any uncomfortable circumstances surrounding the ownership of the property.If you try to have those conversations with...
Read More
>From Darlene Root…As one of the “seasoned” mentors – and by that I mean one of the oldest mentors – I have seen over 35 years of marketing trends come and go. When new investors ask what the best way to get deals is, I always tell them to go back to the basics and door knock.What?!You mean to tell me that I am going to go to the seller’s home...
Read More
>From Tom Nardone, Millionaire Mailman … I just had a student recently close a deal with over a $50,000 profit! Yep, you read all those zeros correctly.Whenever you hear someone tell they just closed a deal and got a nice-sized check, always ask how they FOUND the deal. Ask what criteria or lead source the deal came from.If you live in an area where you have tested several lists and you’re not getting...
Read More
>From Tom Nardone, Millionaire Mailman … Way! The last few properties I have wholesaled have been by adding Realtors to my M5 system who have brought a cash buyer to the closing table in the last 6 months.Investors who have to rely on Realtors to find them deals will usually pay higher prices for investment properties.This is because the investor buyers do not possess the skills that investors like you and I have.Or...
Read More
>From Dave Ludena, Real Estate Rockstar…I remember reading an article where someone fell and drowned in a river. In order to retrieve the body, the police dragged the riverbed to try to pull it up. You can imagine in doing so they pulled up all manner of goodies: shopping carts, shoes and probably several bodies… depending on where you live. (Dexter fan, anyone?)It’s likely you have heard of finding properties by...
Read More
From Tom Nardone, Millionaire Mailman … With many market's tightening up all around the country, investors are having to reach out to other markets to find deals that they can buy far below the market.In my neck of the woods (and it's not woods it all, it's more like swamp and ocean here in Florida) many of our markets have got a lot of competition – investors and hedge funds and people from...
Read More
>Over the years, I’ve talked to thousands and thousands of potential sellers. By trial and error, I‘ve developed an art to mastering the negotiating technique that I’m going to demonstrate with a script for you today.Keep in mind, when it comes to that first phone call with a motivated seller, you need to control the conversation and achieve these 5 objectives:Build rapport with the seller over the phone.Identify what is motivating...
Read More
>Franklin Cruz here – REI Drill Sergeant and Mentor …Today, I’m giving you a chance to look behind the scenes at one of the coolest aspects of our student coaching…I’m going to let you in on how to measure your success when it comes to working with sellers.While I can’t give you the full spreadsheet to enjoy that my students use, I can show you some visuals of what you’ll hear...
Read More
>From Tom Nardone, Millionaire Mailman …Some of my students have been saying that the market where they live is fully recovered from the crash, and in fact, some markets are just as stupid hot with insane pricing as they were back in 2006 prior to the big crash.If you live in a hot market like this, fear not…We live in an age of internet information that allows us to thrive in distant...
Read More
>From Dave Ludena, Real Estate Rockstar …So… FINAL installment, guys and gals.Today, let’s tie this all up with how to work with the realtor, how to properly refer leads to your realtor and then finally popping the big question for MLS access.Up to this point, we have targeted the right kind of agent, approached and introduced ourselves, given them a compelling reason to work with us (we are legit; we will...
Read More
>From Dave Ludena, Real Estate Rockstar …Oh..hey there.  Back again to our little hot spot as we continue our quest to romance our realtor. Suit up, musk up and pull up… let’s go.So far we have targeted our realtor and started to approach. Today we will finish it up by going through the rest of the process.Saying Sweet Nothings to your RealtorWhen speaking with the realtor, always lead the conversation with...
Read More
>From Tom Nardone, Millionaire Mailman …Nearly every day I talk to students and new investors. I am amazed at how many times I see an investor get so distracted by a run down house. They think its all about the “bricks and mortar," or they think its all about the “house” that they are looking for.NO! What you are looking for is:“The uncomfortable circumstances surrounding the ownership of the property.”Driving for dollars...
Read More
>From Dave Ludena, Real Estate Rock Star …A guy walks into a bar and quickly scans the sea of people until his eyes settle and meet those of the hot red head sitting at the bar. Without hesitation, he walks right up to her, cradles her face in his hands and plants the most passionate wet one he can muster.He pulls back, and in his best Clooney voice says, “I know...
Read More
From Tom Nardone, Millionaire Mailman … You never know what you are going to find when you are out driving for dollars.Driving for dollars is the simple act of taking a different route to your destination the next time you are out and going somewhere, and utilizing that time to spot a vacant house that may be a good lead for you.This practice has been used by real estate investors for decades,...
Read More
>From Tom Nardone, The Millionaire Mailman …As we look back on 2013, many parts of the nation that were having slow real estate sales in 2012 have made a clear rebound in 2013.And now that the real estate markets are heading up, everyone wants into the game.This has created more competition for even the most seasoned real estate investors, to find really good deals below the market.Even if your market has...
Read More
>From Clever Investor Dave Ludena:How’d we do with the info we discussed last month, my little artists?  Got a little paint on your smock? To recap, we studied the personality “colors” of your prospects (sellers) so you can make your signature on that purchase contract worth that of Van Gogh…. and you can keep your ear!  Last month we hit on yellow and blue (which if I recall from my very extensive...
Read More
>Hey there, real estate investing lovers!You’ve tuned in on a great day as we’ll be embarking on Part 2 of an awesome series about tips and tricks for bringing in great leads.If you missed Part 1, which covered Bandit Signs, Bumper Stickers and Referral Networks, go check it out now! Then head back over here for these remaining 4 super smart tactics.We’ve got so much good stuff to talk about, so...
Read More
From Clever Investor Dave Ludena: Thanks for checking in with me today!I've got some awesomely clever, easy and inexpensive tips for generating great leads. I actually use these strategies every day, and these tricks help me bring in hundreds of buyer, seller, and money leads that power my own real estate investing business.So get ready to add these 7 bad boys to your to-do list, pronto …#1. Real Estate Bandit SignsThere's no...
Read More
>“If all you have is a hammer, everything looks like a nail”.Ever hear that?  Ever really think about how that is affecting your real estate biz?  No, I’m not talking about Thor the Contractor swinging his mighty hammer. (Although I have walked thru some houses in which it would seem reasonable to conclude that all they used was a hammer.)As a real estate investor, you aren’t just in the house business.   You...
Read More
>WOW it has been a crazy couple of months.  My wife and I have been traveling quit a bit, I am developing a brand new real estate investing training system called "The Direct Mail Dealmaker" which is going to be the gold standard of lead generation training, and I recently hosted 2 of my real estate VIP mastermind events (one in AZ and one in CA and both were a blast).
Read More
Finding Hidden Gems On The MLS Is Easier Than You Think!>Hey Cody Sperber the Clever Investor here and in today’s real estate investing blog post I wanted to share the #1 way I use to find profitable deals off the MLS (I call this my MLS Hack).  Now I am not talking about having your agent make offers on bank owned, HUD, or short sale listings....ohhhhh no, I am talking about...
Read More
Following Up With Motivated Seller Leads Will Get You More Deals! So you spent a ton of time (and possibly money) to generate a bunch of motivated seller leads.  Unfortunately some of your leads where either not motivated enough, or you just suck at creating and positioning your offers (don’t worry I will help you with this in a latter blog post).  At least at the end-of-the-day you have a list...
Read More
Cody Sperber Back Again And... Today I put together a little list of the "Top 8 Tips For Posting Real Estate Investing Classified Ads Online” to help you get your creative real estate marketing juices flowing! Free and paid online classified ads listings are one of the best and cheapest ways to sell your properties. In fact, over 80% of people start their real estate search online.  The trick is to...
Read More
I have spent years perfecting a near-perfect direct mail system.  Whenever I do a mailing I know that the proven marketing pieces will get me a deal nearly 100% of the time, like clockwork. This video will explain the methodology behind my direct mail system.  If you become a master direct mail marketer you will be able to generate deals at will.  All you need is a list and a winning...
Read More
From Clever Investor Dave Ludena: Thanks for checking in with me today!I've got some awesomely clever, easy and inexpensive tips for generating great leads. I actually use these strategies every day, and these tricks help me bring in hundreds of buyer, seller, and money leads that power my own real estate investing business.So get ready to add these 7 bad boys to your to-do list, pronto …#1. Real Estate Bandit SignsThere's no...
Read More
>Hey there, real estate investing lovers!You’ve tuned in on a great day as we’ll be embarking on Part 2 of an awesome series about tips and tricks for bringing in great leads.If you missed Part 1, which covered Bandit Signs, Bumper Stickers and Referral Networks, go check it out now! Then head back over here for these remaining 4 super smart tactics.We’ve got so much good stuff to talk about, so...
Read More
From Tom Nardone, Millionaire Mailman … With many market's tightening up all around the country, investors are having to reach out to other markets to find deals that they can buy far below the market.In my neck of the woods (and it's not woods it all, it's more like swamp and ocean here in Florida) many of our markets have got a lot of competition – investors and hedge funds and people from...
Read More
I have spent years perfecting a near-perfect direct mail system.  Whenever I do a mailing I know that the proven marketing pieces will get me a deal nearly 100% of the time, like clockwork. This video will explain the methodology behind my direct mail system.  If you become a master direct mail marketer you will be able to generate deals at will.  All you need is a list and a winning...
Read More
Finding Hidden Gems On The MLS Is Easier Than You Think!>Hey Cody Sperber the Clever Investor here and in today’s real estate investing blog post I wanted to share the #1 way I use to find profitable deals off the MLS (I call this my MLS Hack).  Now I am not talking about having your agent make offers on bank owned, HUD, or short sale listings....ohhhhh no, I am talking about...
Read More
Cody Sperber Back Again And... Today I put together a little list of the "Top 8 Tips For Posting Real Estate Investing Classified Ads Online” to help you get your creative real estate marketing juices flowing! Free and paid online classified ads listings are one of the best and cheapest ways to sell your properties. In fact, over 80% of people start their real estate search online.  The trick is to...
Read More
Following Up With Motivated Seller Leads Will Get You More Deals! So you spent a ton of time (and possibly money) to generate a bunch of motivated seller leads.  Unfortunately some of your leads where either not motivated enough, or you just suck at creating and positioning your offers (don’t worry I will help you with this in a latter blog post).  At least at the end-of-the-day you have a list...
Read More
>From Tom Nardone, Millionaire Mailman … Way! The last few properties I have wholesaled have been by adding Realtors to my M5 system who have brought a cash buyer to the closing table in the last 6 months.Investors who have to rely on Realtors to find them deals will usually pay higher prices for investment properties.This is because the investor buyers do not possess the skills that investors like you and I have.Or...
Read More
>From Tom Nardone, Millionaire Mailman … I just had a student recently close a deal with over a $50,000 profit! Yep, you read all those zeros correctly.Whenever you hear someone tell they just closed a deal and got a nice-sized check, always ask how they FOUND the deal. Ask what criteria or lead source the deal came from.If you live in an area where you have tested several lists and you’re not getting...
Read More
>From Darlene Root…As one of the “seasoned” mentors – and by that I mean one of the oldest mentors – I have seen over 35 years of marketing trends come and go. When new investors ask what the best way to get deals is, I always tell them to go back to the basics and door knock.What?!You mean to tell me that I am going to go to the seller’s home...
Read More
>From Dave Ludena, Real Estate Rockstar…I remember reading an article where someone fell and drowned in a river. In order to retrieve the body, the police dragged the riverbed to try to pull it up. You can imagine in doing so they pulled up all manner of goodies: shopping carts, shoes and probably several bodies… depending on where you live. (Dexter fan, anyone?)It’s likely you have heard of finding properties by...
Read More
>From Tom Nardone, Millionaire Mailman… When making Craigslist calls as a part of your stage 2 assignment, you will ultimately be targeting “For Sale by Owner” or “Mom & Pop” type sellers and landlords.The reason for this is that we want to have conversations directly with the seller of the property to determine if there are any uncomfortable circumstances surrounding the ownership of the property.If you try to have those conversations with...
Read More
>From Tom Nardone, The Millionaire Mailman …As we look back on 2013, many parts of the nation that were having slow real estate sales in 2012 have made a clear rebound in 2013.And now that the real estate markets are heading up, everyone wants into the game.This has created more competition for even the most seasoned real estate investors, to find really good deals below the market.Even if your market has...
Read More
>From Tom Nardone, Millionaire Mailman …Some of my students have been saying that the market where they live is fully recovered from the crash, and in fact, some markets are just as stupid hot with insane pricing as they were back in 2006 prior to the big crash.If you live in a hot market like this, fear not…We live in an age of internet information that allows us to thrive in distant...
Read More
From Darlene Root…In one of my previous bog posts, I talked about how to spot a fake investor buyer for your wholesale deals. This time, I’m going to talk about how to reach the top spot on a wholesaler list. This is really important for those investors who are looking for rehab deals.I have found local investor meetups to be a learning opportunity. Especially the interactive sessions. You get to hear...
Read More
>Franklin Cruz here – REI Drill Sergeant and Mentor …Today, I’m giving you a chance to look behind the scenes at one of the coolest aspects of our student coaching…I’m going to let you in on how to measure your success when it comes to working with sellers.While I can’t give you the full spreadsheet to enjoy that my students use, I can show you some visuals of what you’ll hear...
Read More
>Over the years, I’ve talked to thousands and thousands of potential sellers. By trial and error, I‘ve developed an art to mastering the negotiating technique that I’m going to demonstrate with a script for you today.Keep in mind, when it comes to that first phone call with a motivated seller, you need to control the conversation and achieve these 5 objectives:Build rapport with the seller over the phone.Identify what is motivating...
Read More
>From Tom Nardone, Millionaire Mailman …Nearly every day I talk to students and new investors. I am amazed at how many times I see an investor get so distracted by a run down house. They think its all about the “bricks and mortar," or they think its all about the “house” that they are looking for.NO! What you are looking for is:“The uncomfortable circumstances surrounding the ownership of the property.”Driving for dollars...
Read More
>From Dave Ludena, Real Estate Rockstar …Oh..hey there.  Back again to our little hot spot as we continue our quest to romance our realtor. Suit up, musk up and pull up… let’s go.So far we have targeted our realtor and started to approach. Today we will finish it up by going through the rest of the process.Saying Sweet Nothings to your RealtorWhen speaking with the realtor, always lead the conversation with...
Read More
>From Dave Ludena, Real Estate Rockstar …So… FINAL installment, guys and gals.Today, let’s tie this all up with how to work with the realtor, how to properly refer leads to your realtor and then finally popping the big question for MLS access.Up to this point, we have targeted the right kind of agent, approached and introduced ourselves, given them a compelling reason to work with us (we are legit; we will...
Read More
>WOW it has been a crazy couple of months.  My wife and I have been traveling quit a bit, I am developing a brand new real estate investing training system called "The Direct Mail Dealmaker" which is going to be the gold standard of lead generation training, and I recently hosted 2 of my real estate VIP mastermind events (one in AZ and one in CA and both were a blast).
Read More
>From Dave Ludena, Real Estate Rock Star …A guy walks into a bar and quickly scans the sea of people until his eyes settle and meet those of the hot red head sitting at the bar. Without hesitation, he walks right up to her, cradles her face in his hands and plants the most passionate wet one he can muster.He pulls back, and in his best Clooney voice says, “I know...
Read More
>From Clever Investor Dave Ludena:How’d we do with the info we discussed last month, my little artists?  Got a little paint on your smock? To recap, we studied the personality “colors” of your prospects (sellers) so you can make your signature on that purchase contract worth that of Van Gogh…. and you can keep your ear!  Last month we hit on yellow and blue (which if I recall from my very extensive...
Read More
>“If all you have is a hammer, everything looks like a nail”.Ever hear that?  Ever really think about how that is affecting your real estate biz?  No, I’m not talking about Thor the Contractor swinging his mighty hammer. (Although I have walked thru some houses in which it would seem reasonable to conclude that all they used was a hammer.)As a real estate investor, you aren’t just in the house business.   You...
Read More
From Tom Nardone, Millionaire Mailman … You never know what you are going to find when you are out driving for dollars.Driving for dollars is the simple act of taking a different route to your destination the next time you are out and going somewhere, and utilizing that time to spot a vacant house that may be a good lead for you.This practice has been used by real estate investors for decades,...
Read More
Pop quiz. What’s the single most important part of real estate investing? If you said conversion, you are absolutely correct – and you win a new car! Okay, not really, but it was fun to be Oprah for a hot second. Conversion is, without a doubt, the most important step in the real estate investment business, and we’ll get to the “why” in a minute. First, let’s take a quick trip down memory lane to recap where we’ve been with these posts about the REI Essentials…
Read More
​You’ll learn to love it. Really, you will. The sweet sound of the phone ringing off the hook. And do you know why you’ll learn to love it? Because the phone ringing incessantly means cash money, baby! So how do we make the phone ring? How do we get those potential buyers dialing your number? Well, my friends, that’s what we’ve been talking about in my recent REI Essentials posts. So far we’ve talked about making those tough marketing decisions to get your business off the ground. We covered (the epic awesomeness) of direct mail leads, and then we talked in detail about finding cash buyers and private lenders.
Read More
​Hey guys, today I’ve got yet another awesome segment of “REI Essentials” for ya. When we last powwowed, we talked about the importance of lead generation and how important it is to think of marketing as an investment in your business, rather than a burdensome expense. Then we took it a step further and really starting cooking with some grease when I challenged you to make 3 difficult but necessary marketing decisions. Since then, here’s hoping you’ve thought it through and decided on your company’s branding, how you want to position your business and what software to implement to capture your leads. With that, I say congratulations! Now you know who you are, and others will too.
Read More
​As real estate investors, we face tough decisions daily. It goes with the territory, and it’s one of the reasons we love this job. We enjoy the challenges (most of the time), the twists and turns (and yes, even the crash-and-burn moments). We embrace it all in the name of real estate investing. And one of the tougher decisions in this game is how, when and where to market your business. So today, we’re going to crack the marketing code wide open to save you precious time, resources and most importantly…. money.
Read More
​You’ll learn to love it. Really, you will. The sweet sound of the phone ringing off the hook. And do you know why you’ll learn to love it? Because the phone ringing incessantly means cash money, baby! So how do we make the phone ring? How do we get those potential buyers dialing your number? Well, my friends, that’s what we’ve been talking about in my recent REI Essentials posts. So far we’ve talked about making those tough marketing decisions to get your business off the ground. We covered (the epic awesomeness) of direct mail leads, and then we talked in detail about finding cash buyers and private lenders.
Read More
​“Cash rules everything around me… dollah, dollah bills, y’all….” Believe it or not, this super white boy knows (and loves) the Wu-Tang. And they said it best. Cash money rules. Ain’t that the truth?! And in order to make that cash money, you need to target cash buyers and private lenders. But we’ll get to that in a hot second. So far in my REI Essentials series, we’ve been talking about making some tough marketing decisions to get your business off the ground, and here’s hoping that after my last post, you’re working those direct mail leads like the skilled and stealthy ninja investor you’ve become! Now, let’s jump back to those cash buyers and private lenders…
Read More