#30: Joel Marion The Clever Investor Show Podcast

In this episode, Cody and Joel explore the evolution of success and the desire to simplify and give back after achieving financial freedom. Joel’s emphasis on mentors and their transformative impact on the mindset and the future is evident in his own journey. Through sharing resources and experiences, Joel’s generosity extends beyond his financial accomplishments. Setting goals beyond material wealth and finding true fulfillment becomes a focal point, as Joel encourages breaking free from limitations and reaching their full potential.

About Joel: Joel Marion, CISSN, NSCA-CPT is a 5-time bestselling eBook author who has been featured all over the media throughout his 18-year career, including on the pages of more than 20 popular national newsstand magazines such as Men’s Fitness, Woman’s Day, Oxygen, Clean Eating, MuscleMag International, and Muscle & Fitness Hers. Joel is also the Co-Founder of BioTrust Nutrition, one of the fastest-growing and largest eCommerce supplement companies in the United States, and the host of the top-ranked podcast, Born to Impact.


Cody and Joel discuss success, evolution, and giving back after achieving financial freedom.

Joel highlights the significance of mentors in reshaping mindset and future success.

Joel’s journey inspires wealth creation and a positive impact beyond material wealth.

Building relationships and surrounding oneself with the right people accelerates financial milestones.

Strategic connections, self-belief, and continuous learning led to the publishing industry’s success.

Email marketing’s power lies in quality over quantity.

Understanding email metrics, segmentation, and clean lists ensures effective delivery.

Tips for improving email marketing include creative sender names and subject lines.

Reflection on financial success, tax planning, and owning a private jet.

Joel advises taking things slow, prioritizing relationships, and learning from mistakes for a purposeful life.


Website URL: https://www.joelmarion.com/

Joel Marion IG 👉 https://instagram.com/joelmarion?igshid=MzRlODBiNWFlZA==


00:00 – Prelude

00:11 – Introduction to Joel Marion

01:24 – Joel talks about his podcast Born to Impact

02:57 – How did Joel get into health and fitness?

04:50 – The full circle from teaching high school to coaching

05:54 – Why he decided to coach basketball

06:26 – Joel’s humble beginnings to becoming a successful individual

09:22 – How Joel got his first million?

09:47 – His first full year in business

11:27 – How to make the 700k

12:52 – The biggest lesson learned from the failed book project

14:04 – Hiring the first coach

14:56 – One of the smartest checks ever written

16:16 – Connecting with Craig on ClickBank

16:55 – Always serve first

19:11 – Huge breakthroughs, starting a mastermind with Mike Geary

19:56 – Creating relationships and credibility in the industry.

20:49 – The gap between number one and number two

22:48 – Launching an ebook eight months later

23:33 – Becoming one of the top copywriters in the fitness industry

24:00 – The power of an email list

25:45 – Jeff Walker’s formula, pre-launch list

26:38 – The size of a 20 million-person email list

28:30 – Targeting customer lists and leads per month

29:52 – The steps to email marketing

30:21 – Get involved with clever capital fund

31:47 – Email tips and tricks to give away to followers

33:25 – Building a list of paid channels

36:45 – Email tips to dramatically increase responsiveness

38:05 – Double the open rate and double the click rate

40:04 – Be mindful of who you are sending to

41:15 – Narrow down the 30-day open rate

41:44 – 30-day openers and 180-day clickers

43:01 – The importance of having an effective email list

46:42 – How did Joel get rid of taxable income?